Google Ads Management for Home Services & B2B | Ali Digital Agency
GOOGLE ADS MANAGEMENT · UNITED STATES

Google Ads management for businesses that need better leads.

We manage Google Ads for established US home-service contractors and specialist B2B companies. Campaign strategy, landing pages, and conversion tracking work together to attract relevant enquiries and make performance easier to measure.

Focused on qualified calls and enquiries, not click volume for its own sake.

✓Best fit: an established business with a proven offer, a defined US market or service area, and the capacity to respond to new leads.
THE LEAD GENERATION SYSTEM
Campaigns connected to business outcomes
OUR FOCUS
CAMPAIGNIntent
LANDING PAGERelevance
MEASUREMENTQuality
WHAT WE OPTIMIZE FOR
01Relevant search
→
02Clear offer
→
03Qualified enquiry

The goal is to understand which searches and actions create worthwhile opportunities for the business.

4+ yearsGoogle Ads experience*
20+ websitesBuilt or improved*
US-focusedClient and agency work
One workflowAds, pages and tracking
WHO WE WORK WITH

Two clear customer profiles. One performance focus.

Our Google Ads management is built for businesses with an established offer and a real need for qualified enquiries. We focus on these two markets rather than trying to serve every industry.

ICP 01 · Home services

US home-service contractors

Established local and regional service businesses that need a reliable flow of relevant calls and quote requests in defined service areas.

  • Roofing, remodeling, bathrooms and kitchens
  • Windows, doors, blinds and shutters
  • Plumbing and other residential contractors
  • Businesses able to handle and follow up with new enquiries
ICP 02 · B2B

Specialist B2B companies

Companies selling considered services, technical products, or specialist solutions where search intent and lead qualification matter.

  • Industrial and technical product suppliers
  • Specialist B2B services and consultants
  • Businesses targeting defined industries or buyer roles
  • Companies with a clear sales process for inbound leads
Not our target client

We are probably not a fit if you…

  • Need guaranteed lead volume or instant results.
  • Have no defined offer, target market, or ability to fulfil demand.
  • Want cheap clicks without reviewing lead quality.
  • Cannot respond to calls or form enquiries.
The working principle

Lead quality before more spend

More traffic is not automatically better. We look at search intent, conversion paths, tracking, and the feedback your sales process can provide before recommending changes or budget increases.

Does your business match either profile?

Share your market, service, and current advertising situation. We’ll assess whether the fit makes sense.

Check your fit ↗
GOOGLE ADS SERVICES

Everything focused on campaign performance.

We handle the core parts of paid search and the supporting work that influences whether a click becomes a qualified enquiry.

01 / CAMPAIGN MANAGEMENT

Google Search Ads

Campaign structure, keyword strategy, match types, search-term reviews, negative keywords, ad copy, and budget allocation.

Built around service intent, buyer intent, location targeting, and the commercial value of a lead.
02 / CONVERSION EXPERIENCE

Landing pages & WordPress

Dedicated landing pages and website improvements that align the ad promise with the page, offer, and next action.

Clear messaging, mobile usability, relevant calls to action, and less friction between click and enquiry.
03 / MEASUREMENT

Call & form tracking

Conversion setup and review for calls and forms, plus checks on whether reported conversions reflect meaningful actions.

Clear conversion definitions and practical reporting, with lead-quality feedback where available.
SELECTED GOOGLE ADS CASE STUDIES

Work measured by business-relevant outcomes.

Examples from campaigns and accounts we have worked on. Results depend on the business, market, offer, budget, website, and sales follow-up. These figures are specific to each project, not promises of future performance.

Home services · Search01

Blinds & shutters lead generation

Improving lead volume while making acquisition more cost-efficient.

30+Qualified leads per month
~25% lowerCost per lead
Performance focus
  • Search relevance and wasted-query control
  • Service-area and offer alignment
  • Lead quality and cost-per-lead review
Home services · Remodeling02

Bathroom remodeling campaign

An early campaign snapshot focused on relevant search intent and a clear enquiry path.

2 leadsSubmitted form leads in 8 days
~$100Cost per submitted form lead
Performance focus
  • Keyword-to-service relevance
  • Clear landing-page call to action
  • Form submissions reviewed separately from calls

The 2 leads were submitted forms; calls were not included. The reported ~$100 CPA was compared with a stated $160–$200 average benchmark. This is an early 8-day snapshot, not a controlled comparison.

Nonprofit · Google Ad Grant03

Oregon Harbor of Hope

Campaign work aimed at connecting relevant searches with the organization's lead-generation goals.

~20%Increase in leads
GrantGoogle Ad Grant account
Performance focus
  • Search coverage aligned to relevant needs
  • Clear website actions and conversion paths
  • Lead outcomes used to assess progress
Insurance · Call leads04

Insurance campaign scaling

Monthly budget increased while call duration was monitored as one available lead-quality signal.

$600 → $2kApproximate monthly ad spend
3–4 minObserved call duration signal
Performance focus
  • Budget growth with ongoing campaign review
  • Call tracking and call-quality signals
  • Optimization informed by available lead feedback

Spend and call duration are reported operating signals, not proof of a specific revenue or conversion-rate increase.

01 / TARGETMatch keywords and locations to real customer intent.
02 / CONVERTMake the offer and next step clear on the landing page.
03 / MEASURETrack meaningful calls and forms with clear definitions.
04 / REFINEUse lead-quality feedback to reduce waste and guide tests.
HOW WE WORK

A practical process. No unnecessary layers.

We identify the main constraint, agree on priorities, and work through the changes that have a clear reason behind them.

01 / DISCOVER

Understand the business

Clarify your offer, market, service area, budget, sales process, and definition of a qualified lead.

02 / AUDIT

Review the setup

Assess campaign structure, search intent, landing pages, conversion tracking, and available lead feedback.

03 / IMPROVE

Fix the priorities

Implement focused changes to targeting, ads, landing pages, and measurement based on the findings.

04 / OPTIMIZE

Learn from outcomes

Review performance and lead quality, then use the evidence to guide the next round of decisions.

GOOGLE ADS FAQs

Questions before starting Google Ads management.

What businesses do you manage Google Ads for?

We focus on established US home-service contractors and specialist B2B companies with a clear offer, defined market, and capacity to handle new enquiries.

Do you guarantee leads or a specific cost per lead?

No. Lead volume and cost depend on the market, competition, budget, offer, website, tracking, and sales follow-up. We use the available data to identify and improve the factors within our control.

Can you improve our landing page as well?

Yes. We can build or improve WordPress landing pages so the page content, offer, and calls to action match the intent behind the Google search.

What do you track in a lead-generation campaign?

We review relevant call and form actions and the conversion definitions behind them. Where the business can provide feedback, we also look beyond raw conversions to lead quality.

Do you work with businesses across the United States?

Yes. The service is focused on US businesses and their relevant service areas or target markets.

What happens after I request an audit?

We review the information you submit, discuss your goals and current setup, and determine whether an account, landing-page, or tracking review is the right next step. Scope and any fee are agreed before work begins.

REQUEST A GOOGLE ADS AUDIT

Find the gaps in your lead generation.

Tell us about your business, target market, and current Google Ads setup. We’ll review the context and determine whether an account, landing-page, or tracking audit makes sense.

Campaign structure and search intent Keyword coverage and wasted spend Landing-page relevance and conversion friction Call, form, and lead-quality tracking

Submitting this form does not commit you to a service. Any audit scope, fee, and deliverables will be agreed before work begins.

Prefer email? contact@alidigitalmedia.com

Tell us about your business

A few details help us understand whether we are the right fit. Fields marked * are required.

Your details will only be used to respond to this request. Do not include passwords or account access details.

Request a Google Ads audit ↗
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